We design and build software for growing businesses.

Web apps, mobile apps and AI tools, built by engineers who answer for them.

A client's platform we built was bought by a private equity fund.

However impressive AI gets, nobody thinks it could run a roofing company better than a roofer, or an interior design firm better than its designers.

Software is our trade, and it's no different. We use AI tools, the same way you might in your business. They don't decide what gets built, and they don't answer for it if it breaks. We do.

We work with startups and small and medium-sized businesses. Between them, our clients bring in more than $40 million a year.

We'll help you figure out what to build first.

Here's the pattern we see over and over, in new projects and in ones already half built. Too much goes in at once. Months go into features nobody needed, and the one feature that mattered still doesn't work.

Before we build anything, we'll tell you things like:

  • "Build this first. It's the part that proves it's worth doing."
  • "Leave that out for now. It's expensive, and you won't miss it in version one."
  • "You haven't mentioned analytics. Without them, you won't know what to fix next."
  • "This part works. Keep it. This part is why you get a different answer every time."

Commercial Roofer, a firm that advises roofing companies across the US, wanted a full software platform. We told them which parts could wait. They had 20 paying users, and proof the business case worked, without them.

Work we've done

60+ business owners have worked with us, and our software has more than 1.7 million monthly active users.

Designer Interiors search results: a red armchair matched across suppliers

Designer Interiors

Designers at this Wyoming interior design firm spent hours searching supplier websites for products. Now they search by photo or description and get matches from six suppliers, with trade prices, in minutes.

"This is what we've been looking for. I love the different ways you can search, and the ease of functionality."
Brian, Founder, Designer Interiors
PlayEstate: sales charts and figures for an Oslo development

PlayEstate

The founders of Hawii Analyse came to us with an idea: a property data platform for Norway's real estate market. We built it and ran its technology for three years, until a private equity fund bought it for a multi-7-figure sum.

"Along the process, we felt cared for, as if they were part of our business, and not an external contractor doing a transaction."
Ravn Wiik Steinsvåg, Co-Founder, Hawii Analyse AS

We also built NiteOwl, a nightlife app for Chicago, and the front end of UpHail, a ride-hailing comparison app with more than 100,000 monthly active users.

How it works

  1. Tim Highnam

    A free call with Tim Highnam, our Chief Executive

  2. An estimate within 48 hours

  3. We build the part that proves it

    Then the rest, in the order that pays off.

  4. We keep building

    Once it works, we carry on with you: the features your team or your customers ask for next, and the connections to the tools your business already runs on.

Questions

Can you work on something we've already built?

Yes, including apps made in Lovable, Replit, Claude Code or similar tools. We review it as it is and tell you which parts are worth keeping, fixing or rebuilding, and why, before you decide anything. You can start with a code review and a recommendation.

We're not sure exactly what we want yet. Can you still help?

Yes. We look at how your business runs and where time or money is leaking, then rank what to build.

How long until something works?

It depends on the size. Commercial Roofer's first version was live in 10 days. The Designer Interiors search tool took three weeks. PlayEstate was built and run over three years.

What does it cost?

You get an estimate within 48 hours of the free call.

We're not technical. Is that a problem?

No. We'll explain everything in plain language.

Do you work with businesses outside the US?

Yes. We've built software for clients in the US, the UK and Norway.

Do you only work on AI?

No. We design and build web and mobile software too, with or without AI in it.

Tell us what you want to build

Book a free call